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This paper aims to provide further insight into factors influencing Australian consumers’ purchasing preferences for sparkling wine, including champagne.

Focus groups were conducted and thematic analysis was undertaken to identify factors influencing sparkling wine consumers’ purchasing preferences.

Personal taste was found to influence choice of a sparkling wine rather than another type of beverage, and selection of a particular style and brand of sparkling wine. Country or region of origin was found to be important, often linked to the product being champagne. Brand image, reputation and symbolism were found to influence purchase decisions (sometimes linked to consumption occasion), especially for purchases of gifts. Advice, recommendations and expert reviews, and consumption occasion also were found to influence purchase decisions. Price was found to influence style and brand of sparkling wine purchased. A high price was found to be a barrier for some participants, while other participants were found to avoid sparkling wines priced below some particular level. Thematic analysis enabled development of a preliminary model of purchasing preferences.

Being exploratory in nature, findings cannot be generalised. Further studies are required to confirm the preliminary model and to evaluate the validity and significance of proposed relationships.

Findings suggest a producer could benefit from marketing a range of sparkling wines to cater to different tastes, occasions and gift purchases. Findings also confirm the importance of marketers pursuing opportunities to obtain and promote favourable expert reviews for their sparkling wines, and of identifying and promoting regional distinctiveness.

The first comprehensive model of sparkling wine consumers’ purchasing preferences has been developed. Empirical testing would enable refinement and enhance understanding.

Social entrepreneurship is a multidimensional construct, with social value creation lying at its core. Innovativeness and venturesomeness are the prominent decision-making characteristics that facilitate value creation by social enterprises (SEs). Sustainability goals can be attained better with synergistic operations of the two entities. Both SEs and SDGs aim at creating values for overall well-being, however discrepancies in interpreting and measuring the values created, leads to problems in achieving operational integration between the two.

This chapter comprehends the nature of values created by SEs. It further examines the scope and benefit of integration between SEs and SDGs for creating better value propositions. Methodology of the research included extant review of literature and relevant frameworks to comprehend concepts of SEs and SDGs. To examine practical aspects of value creation, in-depth interviews were conducted with social entrepreneurs. The chapter concludes that SDGs resonate strongly with work of many SEs due to the basic nature of their mission and objectives. However, there is ambiguity regarding how integration between the two entities can be effectively operationalized. The way forward for value creation through SEs-SDGs integration in post-COVID times is discussed. For sustenance and growth in complex times, along with emphasis on traditional values, SEs and SDGs will have to focus on creating strategic values through active collaboration and synergy. Impact reporting is critical, but additionally, core managerial and operational activities of SEs and SDGs must also orient cohesively. The chapter proposes an integrated framework for systematic alignment of SEs and SDGs missions, objectives, resource management, mobilization, networking etc. for purposeful collaborations.

Little is known about how religious beliefs can motivate consumers to behave more pro-environmentally. Drawn on an integrated model of the theory of planned behavior, the norm activation model and the self-determination theory, this study aims to explore the effects of religious beliefs (especially, karmic beliefs (KB) and beliefs in a just world (BJW)) on consumers' pro-environmental behavior.

A sample of 736 consumers recruited from the eight most populous cities in Vietnam using the mall-intercept survey approach and structural equation modeling (SEM) was utilized to test the hypothesized model and hypotheses.

The findings indicate that KB and BJW can increase consumers' green intrinsic motivation, which subsequently encourages them to engage in pro-environmental consumption. Moreover, awareness of consequences (AOC) and ascription of responsibility (AOR) serially indirectly inspire consumers' sustainable consumption through serial mediators, including personal norms (PN), attitudes toward green products and green purchase intention.

Based on the findings, some theoretical and managerial implications for pro-environmental consumption are provided.

The study offers fresh perspectives on the role of religious beliefs in pro-environmental research. Additionally, this study sheds new light on the marketing literature by integrating the theory of planned behavior (TPB) and norm activation model (NAM) with self-determination theory (SDT) to explore the underlying mechanisms and effects of psychological components on consumers' pro-environmental behaviors.

In this chapter, we describe the belief system of Izzat which is central among South Asian families. The idea of forced marriage is based upon the concept of Izzat or honor which is a cornerstone of family life in South Asian communities.

Rai (2006) suggests that South Asian community members are deeply affected by what others say about them. The closest English translations to Izzat and Sharam are honor and shame, respectively. Rai argues that Izzat and Sharam are mechanisms that safeguard patriarchal customs such as arranged marriage which are familiar to us from our own backgrounds as two Asian women. It is our belief that Izzat is the highest “context marker” (Pearce & Cronen, 1980) for forced marriages.

We will illustrate the concept of Izzat through two case vignettes and explicate theoretical ideas, based on Izzat to include Borzemyi-Nagy’s ideas about belief systems.

The research of Ryan Brown (2016) University of Oklahoma on “honour cultures” in the USA draws some parallels in gendered discourses about power of men over women. He suggests that high levels of murder rates as well as reluctance to address mental health issues are present in “honour cultures.” These ideas resonate with the strong influence of Izzat upon South Asian family and community systems which we have met in our practice. The development of our practice was in response to issues arising from our clinical work in these communities (Robinson, 2016).

We will explore the continuum of marriage to include forced, arranged and consensual marriage within the context of Izzat and compare with black African and African-Caribbean families.

We will also consider issues of cultural competence and expertness and how this interplays with strongly held belief systems such as Izzat. We will end with some clinical implications and pointers for practice.

The purpose of this paper is to understand the relationship between sustainable development (SD) and spirituality. Bhutan, a country believing deeply in Buddhist spiritual values has created a model of Gross National Happiness (GNH) where it is believed that the holistic evolution of human being can take place with a balance of material as well as non-material aspects of spiritual, cultural, societal and environmental. The paper critically analyzes GNH to establish the role of spirituality in SD.

The paper analyses the GNH concept using literature review. Further, personal meetings with authorities in Bhutan and interaction with citizens of Bhutan used to gather primary data. A critical approach has been applied to understand the practical implication of the concept.

Good governance, sustainable socioeconomic development, cultural preservation and environmental conservation formed the four basic pillars of the GNH index, further elaborated into 9 domains and 33 clustered indicators. The concept has been commendable in giving new direction to the understanding of SD. Nevertheless, certain discrepancies create ambiguity and limitations around the validity of adoption of the concept in other countries.

A balanced and holistic, yet practical model of SD is necessitated. Bhutan has been a pioneer to suggest the different dimensions that can be acted upon to produce a more honest and sustainable path of being in concord with nature, community and other-related surroundings.

The paper provides insights to researchers and practitioners in understanding the basic essentials required for the SD agenda. The paper derives the learnings from the GNH model which can help in understanding the areas where the western three-pillar model of development needs more refinement. At the same time, the paper also helps in creating the insights for Bhutanese practitioners and policymakers about the areas where the GNH model still needs to be worked upon to improve its efficacy.

The paper proposes that SD can only be achieved through spirituality.

The purpose of this paper is to study customer delight in tourism as influenced by destination image and perceived value, in the context of Tirupati Thirumala Balaji Devasthanam, the most visited temple in the world. Further, the role of self‐service technology in enhancing destination image is also discussed.

The paper employs a causal research design and convenient sampling techniques. The target population of this study is the visitors who visited Thirumala temple during the past year. A self‐administered questionnaire including both structured and open‐ended questions and interviews schedules were employed. Factor and regression analysis have been used to explore the tourist's attitude towards self‐service technology interfaces, in the context of Thirumala Thirupathi Devasthanam (TTD).

The self‐service technology channels such as the web site and the television channel had an impact on the customer delight element and these online channels need to be explored and utilized to create a superior experience.

The information obtained will help policy makers to design a more comprehensive marketing mix, to enhance tourist experience. Moreover, the role of technology in the field of tourism will provide valuable insights as to how best to reach the target audience.

Very few studies have explored destination image, customer delight, value dimensionality as well as SST interventions‐destination image in a tourism context.

The qualitative approach was applied the discover the optimum answers to the research objectives, which are (1) to understand the cultural and hedonistic characteristics of the (Lanna) Songkran festival; and (2) to examine the dilemma between cultural rituals and hedonistic activity for tourism.

This study used a case study of the Songkran festival in Chiang Mai to examine the dilemma between cultural rituals and hedonism for tourism, which brings lost or misperceived cultural values and identities. The semi-structured interview (SSI) with senior locals and participant observation during the festival was conducted in Chiang Mai, Thailand, to obtain the in-depth phenomena of the existing celebration pattern at the festival.

The study findings show three crucial phenomena that explain characteristics of unsynchronized cultural rituals and hedonistic activities for tourism: (1) the parallel phenomenon between cultural values and celebration practice, (2) the movement of local culture and(3) the hedonistic characteristics of the festival.

The study extends the knowledge on the interplay phenomena between cultural festivals and tourism; also, the involved stakeholders, such as local communities, public sectors and private sectors, can use the study findings in creating policies for using cultural festivals to promote a destination and urban economic development that will minimise cultural values distort while increase tourism economic values.

This study was conducted qualitatively, including SSIs and participant observation at the Songkran festival in Chiang Mai. The study findings were analysed, based on the empirical data, into significant themes representing the characteristics of dilemma phenomena within the festival.

The purpose of this paper is to understand better the organizational social capital (SC) levels and their impact on organizations by focusing on personal SC and intra-organizational SC as well as their different connections to organizational gossip and employee performance.

Participants in a field study included 617 employees from five Israeli organizations in the field of aviation and shipping. Levels of personal SC, intra-organizational SC, gossip and self-evaluated performance were measured, and connections between them detected.

The results indicate that intra-organizational SC is positively connected to employee performance, while personal SC is positively linked to gossip. Personal SC also leads to performance with the mediation of intra-organizational SC, although gossip was not found to be connected to performance.

The contributions of this study are both conceptual and practical. The distinction between organizational SC levels is refined, improving organizational research accuracy and facilitating a better grasp of the connections between SC and other variables. The scant research on organizational gossip has been expanded. From a practical perspective, clarification of the link between organizational SC and performance can be beneficial to employees and organizations.

Purpose: The purpose of this study is to examine how leading a childhood characterized by transnational mobility affects youths’ understanding of and relationship to their ethnic identity.

Study approach: This study examines the effects of transnational mobility on ethnic identity by focusing on the specific case of Indian Americans who grew up in the USA and Bangalore, a city in southwest India, before relocating to the USA for college. The analysis for this chapter comes from semi-structured, in-depth interviews with 20 transnational Indian American youth.

Findings: The data analysis reveals that by spending part of their childhood in India, transnational Indian American youth were able to learn more about their Indian ethnic identity, which helped them resolve issues related to their status as an ethnic minority in the USA, reframe how they define their ethnic identity, and reevaluate the status of their ethnic identity relative to their counterparts in the USA.

Originality: This study focuses on the unique case of Indian American youth who had a childhood characterized by transnational mobility. As such, this work contributes to the literature on children and youths’ transnational mobility through its focus on the migration patterns of relatively elite and socially privileged children and youth. Additionally, it adds to our understanding of the effects of migration between the USA and India by addressing how these processes affect children and youth. Last, it adds to the literature on Indian Americans by focusing on an understudied subpopulation within this group. The study motivates future research on the diversity that exists among transnationally mobile Indian American children and youth.